Why the Wendies in Canada have given their iconic red-headed mascot grey hair


Posted by the Canada unit of the quick meals big new profile image on Twitter feed on Thursday that gave Wendy’s Iconic Pink Pigtail A mild grey shade. firm deployment of The picture, with the hashtags #LisaLaFlamme and #NewProfilePic and the caption “As a result of a star is a star no matter hair colour,” utilizing a two-star emoji. It garnered greater than 45,000 likes on Saturday.

LaFlame labored for greater than 30 years as a reporter at Bell Media and as a information anchor at CTV Nationwide Information, with 11 because the anchor. This month, she revealed that she was instructed on June 29 that her contract was expiring, ending her profession on the community abruptly.

In a video posted to Twitter on August 15, LaFlame stated she was “blinded” by the choice to let her go, and that “it is not my alternative to depart CTV like this.”

The information that her contract was not renewed has dealt vital blow in Canada, with claims that her resolution to cease dyeing her hair blonde through the pandemic was a significant component within the firm’s resolution. “At 58 years outdated, I nonetheless thought I might have much more time to inform the tales that have an effect on our every day lives,” LaFlame stated within the video.

Bell Media President and CEO Mirko Bibic stated in an announcement that LaFlame’s hair colour had nothing to do with the corporate’s resolution to let him go. “Not so,” he stated, including that the corporate is implementing an unbiased assessment.

CNN has reached out to Bell Media for remark.

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A Bell Media govt, Michael Melling, is taking go away from the corporate after The Globe and Mail reported that he requested who authorised the choice to “let Lisa’s hair go white”. Melling, the vp of CTV’s dad or mum firm Bell Media, started main the information division in January. he was the one who knowledgeable LaFlame stated she would not play her half within the newscast.
Wendy’s is not the one model in Canada to indicate its help for LaFlamme. Though it didn’t particularly point out the previous information anchor, Dove Canada began a marketing campaign Final week requested her followers to vary their profile photos to grayscale, and donated $100,000 to a company advocating for inclusive workplaces for ladies.
The Sports activities Illustrated Swimsuits Twitter account retweeted its cowl of this yr’s swimsuit version, that includes Elon Musk’s mother, who additionally has brown hair, with the remark that “we’re assured getting older girls on our personal phrases.” Going grey with @Dove in help of.”
Doves Canada Twitter Account reacted With Wendy’s personal tweet: “Appears lovely, Wendy!” It says with the hashtag #KeepTheGrey. It had garnered round 6,000 likes on Saturday.


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