Why is BA (JMC) higher than some other BA course?


Have you learnt which is the most effective Bachelor of Arts (BA) program in India? The reply is BA (Journalism and Mass Communication).

And why? It’s the solely undergraduate program that prepares you for 12 potential careers in six completely different tracks. This system is designed to create professionals who can choose and select from these thrilling tracks and usually are not restricted to only one.

The primary observe is journalism. In case your dream is to grow to be a journalist then you are able to do BA (JMC) course and grow to be a digital journalist, tv journalist or print journalist. The second observe is of content material writing. With the identical talent set, you might be additionally able to grow to be a content material creator, and the necessity for content material creators is rising with each passing day. The third observe is promoting. You may be part of an promoting company after finishing your BA (JMC) course. The fourth observe is public relations. Each public relations agency wants digital PR professionals and there usually are not sufficient accessible. The fifth observe takes you into the thrilling world of digital advertising and marketing or social media advertising and marketing, one other dawn sector with extra demand than provide. The movie is the sixth observe. It’s now complemented by tv serials, OTT platforms and streaming companies. Movie jobs have boomed with the institution {of professional} movie manufacturing homes producing movies in addition to tv and internet serials.

The listing of alternatives goes on. You may’t neglect the occasions. Now that the financial system has opened up, and occasions are again, there’s a want for BAJMC graduates to fill the occasion administration positions.

The very best half is that these job alternatives grow to be accessible to you solely after you full your BA (JMC) programme. Examine this with a BA diploma in a standalone topic like English Literature, Historical past, Sociology, Political Science and so on and you’ll understand you can graduate, however you continue to have a very long time earlier than any vital job alternatives can be found. manner is to be decided. you.

A BA (JMC) graduate has extra industry-relevant abilities than some other graduate. For instance, Bennett CollegeOccasions Faculty of Media, based by Occasions Group, trains college students to create content material within the type of textual content tales, podcasts, video tales, infographics and photograph essays. College students be taught to write down blogs, create newsletters, anchor tv bulletins, create 360 ​​diploma promoting campaigns and rather more.

To have the ability to do that, college students are taught to work on eight various kinds of software program/functions. These embrace Remaining Lower Professional for modifying video footage, Canva for creating infographics, Audacity for creating podcasts and radio jingles, Filmorago and iMovies for modifying video on cellphones, Affinity Writer for creating newspaper pages, Excel to Mine. Knowledge is concerned to write down the Celts movie script. And occasions of IndiaContent material Administration System for importing internet content material.

The Occasions Group has eight corporations which have used their area experience to create this distinctive program. These embrace Occasions of India, occasions now, Radio MirchiOccasions Web Restricted, MediaWire, Junglee Footage, MX Participant and Zoom TV.

No different graduate program prepares a pupil for a profession a lot. Now the time has come that the scholars realized this and began BA (JMC) not as one other BA program however as knowledgeable diploma which opens doorways to 12 thrilling careers.
(The writer is a professor on the Occasions Faculty of Media, Bennett College)


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