Suppose Rubix’s Akama-Makia Leads the Agency’s Individuals-First Motion


thought Completely different from all – Suppose Rubik’s Acama-Makia Leads Agency’s mass-first motion

An excessive image of 80s nostalgia, Rubik’s cubes are sometimes touted as the last word 3D puzzle for all ages, youngsters and adults. Infused with the identical degree of downside fixing and important considering, culture-first public affairs agency Suppose Rubix is ​​all about discovering the very best options for its purchasers, fixing every perceived puzzle whereas creating influence.

with places of work in Washington, DC; San Francisco; Birmingham, Alabama; and Little Rock, the agency is concentrated on serving to leaders of organizations or different initiatives develop modern options. In 2017, Suppose Rubix was based by strategists, researchers, coverage makers, creators and storytellers. Now, in its fifth 12 months, Suppose Rubix has constructed a nationwide agency filled with creators and innovators who’re numerous in each method, however most significantly of their experiences.

The agency’s director, Rona-Rose Akama-Makia, is acclaimed for quite a lot of causes, serving as a primary instance of the embodiment of Rubik’s values. Akama-Makia is a Little Rock native who has a attain not solely of Arkansas, however globally. Generally known as the agency’s “key folks mover” across the workplace, Akama-Makiya is basically accountable for transferring folks.

Rona-Rose Akama-Makiya

“It is actually concerning the folks, and taking folks from the margins to the center,” Akama-Makiya stated.

As is true in lots of careers, day-to-day life in public affairs seems completely different with every passing day. As a result of she works at a agency that’s unfold throughout a number of places throughout the nation, Akama-Makia makes it a precedence to examine the information every day, protecting herself knowledgeable about something which may have an effect on purchasers. Has Suppose Rubix serves, or the areas the place its bodily places of work are situated.

Whereas Suppose Rubix focuses on innovation, the purchasers the agency takes on are additionally innovators and artistic thinkers.

“I believe one of the crucial necessary issues in serving to our clients is knowing the place our clients at the moment are, and understanding what’s going to work greatest for them,” Akama-Makiya stated. I additionally assume it is necessary to know what’s deliverable, what objectives are necessary to them and what methods are working greatest for what clients wish to obtain.

Getting no less than 40,000 miles in your automobile this 12 months and hitting new ranges of American Airways frequent flier standing, the Acama-Makia, like Suppose Rubix, is not on the eliminated facet of itself, however face-to-face. Proud to be.

Tristan Wilkerson

“Ronna has in all probability spent essentially the most time face-to-face with clients,” stated Tristan Wilkerson, managing principal of Suppose Rubix. “In per week I believe she was in 4 completely different locations. We’re very related with our clients and quite a lot of the time, it is necessary to fulfill clients bodily the place they’re.”

Social affairs is a broad umbrella that covers many various disciplines. In fact, social issues can imply one thing very completely different in many various contexts. By having the ability to precisely perceive public affairs and form the tradition of the communities during which it’s comprised, Suppose Rubix prioritizes variety, fairness and innovation.

“The agency itself displays the range we try for: we’re numerous throughout genders, identities and cultures – and we rejoice it – as a result of it simply goes to point out the methods during which we’re able to doing our jobs.” ” Wilkerson stated. “Tradition-first is our need; We take care of our clients in a really sensible method. We see challenges as alternatives and our objective is to assist our purchasers perceive the challenges they face in order that we are able to apply greatest practices to those conditions, and if greatest practices do not exist, we will help them. make. The results of all that is much more equitable for patrons who wish to do actually good, equitable work in society.”

“Our staff is numerous not solely in race and tradition, but additionally in expertise and expertise,” Wilkerson stated.

“We’ve folks working with us who went to the College of Arkansas in Little Rock, individuals who had been born in Blythville and individuals who received their PhDs from Berkeley. We’ve graduates from the London College of Economics and internationally well-known for us. There are individuals who work. From Florida to Minnesota, now we have a lot variety. It is a lot extra than simply bodily numerous folks in an image,” he stated. “Our agency is an efficient instance of how after we What occurs should you develop management in your state?

think rubix

Nia McConnell

Suppose Rubix Undertaking Supervisor Nia McConnell works on all facets of the agency and is concerned in designing options for purchasers. “I’ve a very distinctive and good place on the agency, and it’s that I get to be a part of creating options for each state of affairs and each shopper I get to work with,” McConnell stated. “Whether or not it’s a native marketing campaign, a story marketing campaign or researching methods to assist a financial institution learn to attain a brand new market, I wish to be part of all these experiences.”

In all its endeavors in variety, equality and innovation, Suppose Rubix is ​​equally numerous within the tasks and campaigns during which they lead. “At Suppose Rubix now we have the No. 1 worth of variety, and all of us have such completely different experiences, however we determined to come back collectively to form the world the best way we wish. form on the state and nationwide degree,” McConnell stated. “The range of our experiences is absolutely at each crossroads.”

Suppose Rubix has labored on a number of notable tasks and helped many consumers obtain their objectives. Most not too long ago, the agency ran a public-engagement marketing campaign for the Little Rock College District Board, “Brighter Futures, Higher Faculties.” The agency approached the marketing campaign with child-centered supply. Because of this, on November 2, 2021, the LRSD board held its personal particular election day to vote on millage extensions, which had been ultimately authorised by Little Rock voters, ensuing within the district paying $300 million for mandatory upgrades. .

Confronted with the necessity for varsity development and repairs across the Little Rock college district, the board had didn’t move Millage Extension within the final two elections. Nevertheless, after Suppose Rubix’s 2021 marketing campaign, 75.45% (5,736 folks) voted in favor of approving Millage, with 24.55% (1,866 folks) voting towards it.

Along with its work with LRSD, Suppose Rubix has been on the forefront of a number of different campaigns. Akama-Makia has years of expertise engaged on campaigns domestically and throughout the nation, and is at the moment serving as marketing campaign supervisor for Arkansas Democrat Dr. Chris Jones in his gubernatorial race. Earlier than turning into Jones’ marketing campaign supervisor, Acama-Makia labored on Joyce Elliott’s marketing campaign, the mayoral race for New York Metropolis, and Jana Lynn Sánchez’s marketing campaign for Texas’s sixth congressional district, during which Acama-Makia gained her second to 300 votes. was in a position to get inside. place in a particular run-off normal election.

As it’s possible that Akama-Makia is the primary black girl to guide a gubernatorial race in Arkansas as a marketing campaign supervisor, she is making and main historical past on a number of fronts.

“Connection and technique are essential and I really feel that my achievements communicate volumes concerning the grassroots effort I put in. I work in an surroundings that’s nicely conscious of what’s occurring. It solely ensures It is not about doing that now we have robust candidates for workplace, however it’s additionally about having a robust marketing campaign,” Akama-Makiya stated. “We [Wilkerson and Akama-Makia] Chris Jones has been on the marketing campaign because the starting. Jones gained all 75 counties within the Democratic main, and it simply reveals how pragmatic all of us are along with her technique and the way a lot we’re getting folks to the place they’re. ,

Realizing Jones’ affect within the main, Akama-Makiya allowed himself a second to rejoice, then started working. “of the evening [the primaries results] I cried solely as soon as,” she recalled. “I promised myself that I may react after which get again to work. Many individuals do not perceive that nothing is definite in politics and that no matter credentials or expertise a candidate has, few Not too positive,” Akama-Makiya stated. “Realizing individuals who resonated with Chris Jones’ message actually resonated with me.”

Akama-Makia can take credit score for main the identical marketing campaign, which raised almost $2 million for Jones, a file quantity for a Democratic candidate in Arkansas.

Chris Jones Think Rubix

“Rona led all these efforts in getting folks straight into motion. As we all know what Arkansans want and who will help them obtain their objectives, Rona does this present day in and day trip,” McConnell stated.

“On the subject of a political marketing campaign, I believe folks ought to understand that nothing is ready in stone and nothing is inevitable. But they need to know that Arkansas is understood for making historical past,” stated Akama-Makia. “Arkansas should be conscious that the governor’s seat is the state’s government seat and that they should be knowledgeable and conscious. There’s a want as to who’s taking choices for the folks in our state.”

Akama-Makiya additionally notes that illustration is without doubt one of the largest methods during which a group can construct fairness.

“It is so necessary that now we have illustration” [political] seats. This isn’t solely in id but additionally in alignment of coverage and values,” Akama-Makiya stated, including that numerous candidates are sometimes the least funded candidates.

Whether or not the marketing campaign is tackling native points, or working to elect officers, Suppose Rubix works with its purchasers on public affairs throughout the board.

“We create profitable campaigns as we apply shaping coverage and shaping the world we dwell in. We take care of every thing from authorities relations to media communications and corporate-social communications,” Wilkerson stated. “We actually apply the social innovation facets and actually take into consideration what it seems like to maneuver folks from the margins to the center.”

Wilkerson, who additionally serves as a normal companion at Excessive Avenue Fairness Companions — which is predicated in Little Rock — is captivated with not solely fixing issues, however creating alternatives for individuals who want options. the wished. Excessive Avenue invests in founders and feminine founders of shade who may not in any other case have entry to funding. On the fairness and public affairs segments, the Excessive Avenue and Suppose Rubix intersect, permitting the general public affairs agency to proceed to develop its affect.

“The truth is, with my expertise, I may do quite a lot of issues. There are such a lot of industries that I could possibly be part of,” Akama-Makiya stated. “After I start to consider my goal, and I floor myself, I imagine that my goal is to point out the battle.

“There are lots of conditions that require strategic considering behind the scenes and I do know I’m very strategy-minded,” she stated. “You possibly can blame it on me being the eldest of my 5 siblings or my deep-rooted sense of belief and belonging, however all I do know is that on the finish of the day, once I go to sleep, I Most pleased with myself. To indicate up for individuals who could not.”


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