Printer demand has elevated by 15-20%: Mr. Sukumaran, Canon India


Picture Supply: Canon

Canon is specializing in printers as demand will increase.

With the continued COVID-19 pandemic, extra individuals have began investing in laptop {hardware} and printers. Attributable to work at home and research from house tradition, the necessity of printer has elevated in each house. To supply extra, corporations like Canon are consistently pushing the boundaries. Canon has been specializing in printers recently as extra individuals at the moment are investing in a single with your complete COVID-19 pandemic. To get some perception on the topic, we interviewed Mr. C Sukumaran, Director-Client System Merchandise and Creativeness Communications Enterprise, Canon India, to get extra particulars.

When requested in regards to the influence of COVID-19 and the lockdown, Mr. Sukumaran stated, “With our workers and channel companions taking good care of us, we at Canon India prioritize enterprise continuity whereas intently monitoring the state of affairs. Whereas the pandemic affected your complete printer business, we had been capable of keep our momentum within the inkjet section as a result of growing demand for house printers and small workplace printers.”

He believes that Canon’s service infrastructure has performed an important position in serving to clients within the period of COVID-19. Canon provided seamless and distant technical help, resulting in hassle-free service.

Mr Sukumaran claims that the pandemic has modified shopper habits with a ‘work at home’ and ‘research from house’ tradition. This elevated the demand for laptop {hardware} and printers. In Canon India, they noticed a 15-20% enhance within the demand for inkjet printers as in comparison with the pre-covid years. This clearly reveals that persons are investing closely in such {hardware}.

Canon at the moment has every kind of mainstream printers. When requested in regards to the market share of printers, Mr. Sukumaran stated that as per IDC’s newest Q2 2021 report, the corporate has 23 per cent market share in inkjet class and 24 per cent market share in laser class. ,

On what to anticipate from the corporate within the coming years, Mr. Sukumaran says, “The pandemic has redefined buyer expectations, launched new methods of working and there’s a want for clever options to facilitate the identical. Modifications in utilization patterns have enabled each our clients and us to appreciate the potential that lies in house printing options. Therefore, now we have strategized and pivoted our operations in a fashion that gives an environment friendly answer to our shoppers by way of our vary of Residence Printers. ,

The corporate not too long ago expanded its Pixma G sequence portfolio with seven new fashions: Pixma G3060, Pixma G3021, Pixma G3020, Pixma G2060, Pixma G2021, Pixma G2020, and Pixma G1020. As well as, Canon noticed a rising curiosity in house picture printing. For this, the corporate has launched PIXMA G570, PIXMA G670 and PIXMA PRO-200.

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